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Aquaculture Businesses: A Practical Guide to Economics and Marketing


Carole Engle

SKU 9781789180510 Categories , Tag


This exciting new book provides practical guidance and advice for individuals who are seeking to manage and develop a successful aquaculture business. Starting with an overview of the types of challenges faced by managers of aquaculture businesses, the book then presents and contrasts the differences in challenges faced by new, start-up businesses and those that have been in business for many years.

The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, how to develop estimates of capital requirements for land, construction of buildings and production facilities, and to purchase equipment. Guidance is given to the reader on practical aspects of developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities.

Written by Carole Engle, known and respected worldwide, Aquaculture Businesses is an essential internationally-applicable resource for aquaculture entrepreneurs and business men and women who are the management-level decision makers for new start-up businesses, as well as for existing businesses that need to continue to grow and change with market dynamics. All aquaculture farm owners, and suppliers to the industry, should have this excellent resource to hand. Libraries in all universities and research establishments where aquaculture, business studies, economics or marketing are studied and taught should have copies of this book on their shelves.




  1. Introduction
  2. Finding your key markets
  3. Which products will best meet the needs of your customers?
  4. How and where you will you produce the products your customers want?
  5. Business organization and management
  6. Can you make money doing this?
  7. How will you survive adverse conditions?
  8. What risks will you face?
  9. Permits and regulations
  10. Appropriate data and information on production economics, markets, and trade
  11. Business planning for continuous adaption

Additional information

ISBN 9781789180510
Product type HB
Publication date 29-Feb-20
Dimensions 234 × 156 mm
Product options

eBook (ePub), eBook (pdf), Print version


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